Responsibilities

• Growth Strategy, Segmentation & Planning - Own the overall growth marketing strategy for DataSpring, setting direction across integrated campaigns, content, and performance marketing in service of company revenue and market share goals.
• Translate company objectives into annual growth marketing plans, campaign strategies, event strategies, budget recommendations, and measurable outcomes.
• Lead the team's transition from a product-organized model to a segment-organized model, with growth marketing structured around the payer and provider markets.
• Directly own provider segment growth strategy, including provider-specific goals, buyer personas, journeys, campaign priorities, and integrated marketing plans.
• Ensure growth strategies appropriately address distinct provider audiences, including decision-makers, clinicians, and profile managers, where applicable.
• Oversee channel strategy, audience targeting, campaign activation, and optimization across payer and provider segments.
• Retain overall accountability for the payer market segment's strategy and results, with day-to-day payer campaign strategy and execution led by the Payer Growth Marketing function.
• Partner with Sales, Account Management, and Business Development on pipeline targets, account-based marketing, cross-sell, customer expansion, and net-new provider opportunities.
• Directly manage, coach, and develop a multidisciplinary growth marketing team across campaign strategy, content and communications, performance marketing, event strategy, and lead generation.
• Personally own the provider market segment end-to-end strategy, campaign design, and event strategy and design, directing the appropriate growth marketing resources in execution.

Requirements

• 10+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, segment marketing, or related disciplines.
• Experience developing and leading integrated growth marketing strategies that drive awareness, engagement, qualified demand, pipeline growth, customer expansion, and measurable business outcomes.
• Experience leading cross-functional marketing initiatives across campaign strategy, content, events, digital marketing, performance marketing, account-based marketing (ABM), and customer marketing.
• Experience managing and developing high-performing marketing teams, including responsibility for performance management, coaching, resource planning, and team development.
• Experience establishing marketing goals, KPIs, budgets, measurement frameworks, and operating processes that align marketing investments with business objectives.
• Demonstrated success partnering with executive leadership, sales, product marketing, account management, and other cross-functional stakeholders to develop and execute growth strategies.
• Healthcare, healthcare technology, payer, provider, or other regulated industry marketing experience preferred.
• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field required.
• Master's degree in Marketing, Business Administration (MBA), Communications, or a related field preferred.

Benefits

• medical, dental, and vision coverage
• 401(k) with company contributions and matching
• paid parental leave
• tuition assistance
• generous paid time off