Responsibilities

• Growth Strategy and Execution
• Develop and execute an integrated growth marketing strategy to drive patient acquisition across all Town Square Health markets.
• Build multi-channel campaigns (digital, social, search, direct mail, and community channels) that optimize conversion from awareness through enrollment.
• Partner with leadership to forecast, measure, and optimize CAC, LTV, and conversion funnel performance.
• Lead A/B testing, attribution modeling, and performance analysis to continually improve results.
• Digital Marketing Leadership
• Oversee performance media (Google Ads, Meta, programmatic, etc.) and CRM-driven nurture campaigns to build scalable growth pipelines.
• Optimize the website and landing pages for SEO, SEM, and conversion rate improvements.
• Manage agency and vendor relationships to ensure alignment with business goals and ROI.
• Team and Vendor Management
• Supervise and mentor a growing marketing team, fostering collaboration, creativity, and accountability.
• Manage relationships with external contractors, consultants, and agencies to deliver high-quality work on time and within budget.
• Develop clear performance goals and ensure alignment across all internal and external marketing resources.
• Brand and Messaging
• Translate Town Square Health’s mission and care model into compelling storytelling that resonates with older adults, caregivers, and referral sources.
• Ensure consistent brand messaging across digital, print, and community marketing channels.
• Partner with the Outreach and Engagement team to integrate local activation efforts (events, partnerships, etc.) with digital campaigns for maximum impact.
• Data and Insights
• Develop dashboards and reporting frameworks to track KPIs, campaign ROI, and patient acquisition trends.
• Collaborate with Operations, Technology, and Clinical teams to identify growth opportunities and refine targeting strategies.