Responsibilities

• Devise the vision to achieve client's strategic objectives through meaningful thought leadership.
• Develop a deep understanding of each client’s business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value.
• Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals.
• Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
• Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning.
• Lead management of client communication needs across the team and strive to exceed client service expectations.
• Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations.
• Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
• Lead strategic client relationship development and identify opportunities to achieve business growth.
• Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals.

Requirements

• 9+ years’ experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video
• 4+ years’ experience managing multi-layered teams
• Strong hands-on expertise in Google Ads and Paid Social is required
• Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels with a strong focus on e-commerce and retail clients preferred
• Experience with advanced measurement methodologies such as incrementality testing, media mix modeling, or similar frameworks is strongly preferred
• Experience managing large-scale media budgets (ideally $20MM+ annually)
• Experience across affiliate marketing and brand media is a plus
• Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients - you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies.
• Analytically minded - you aren’t afraid to dig in to troubleshoot issues and you’re always thinking about ways to improve in order to drive retention of clients.
• Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to meet deadlines.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
• January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.