Responsibilities

• Develop insights that shape enterprise performance marketing strategies across guest acquisition, activation, retention, reactivation, and lifetime value growth
• Establish performance standards, scorecards, measurement frameworks, and testing approaches that improve campaign effectiveness and incremental revenue
• Own omnichannel performance measurement across digital, email, SMS, mobile app, direct mail, social media, loyalty, kiosk, and on-property channels
• Analyze customer behavior, engagement, conversion, migration, and lifetime value trends to optimize cross-channel experiences and marketing efficiency
• Build enterprise dashboards and reporting that connect marketing initiatives, customer activity, and investments to measurable business outcomes
• Partner with property marketing teams to identify performance gaps and recommend actions that improve visitation, gaming revenue, profitability, and return on advertising spend
• Lead campaign forecasting, financial modeling, and pro forma analysis using data science to estimate revenue impact, reinvestment needs, and return on investment
• Strengthen team capabilities in measurement, forecasting, marketing technology, data integrity, and campaign optimization while ensuring accurate and timely insights

Requirements

• Degree in business, hospitality, or a related field preferred
• Minimum of 5 years of progressive experience in performance marketing, analytics, CRM, digital marketing, loyalty marketing, or marketing strategy
• Minimum of 1 year of experience leading analytics teams in a multi-property, hospitality, gaming, travel, entertainment, or highly data-driven environment
• Experience developing forecasts, business cases, and pro forma analyses; advanced analytics and reporting expertise
• Experience with CRM, CDP, loyalty, and marketing automation platforms
• Strong proficiency in Tableau, Power BI, Funnel.io, SQL, or similar analytics tools; Advanced Excel and financial modeling capabilities
• Experience working in Databricks, Snowflake, Azure Synapse, or similar cloud data platforms
• Understanding of marketing attribution, incrementality testing, and customer lifecycle analytics

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts