Responsibilities

• Audience Journey Ownership
• The Membership department operates through two interconnected engines: Growth & Acquisition and Lifecycle & Retention.
• The Director of Growth & Acquisition owns the pre-conversion stages of the audience journey, including:
• - Audience Awareness
• - Audience Engagement
• - Registration & Identity Development
• - First membership transaction
• The role is responsible for building scalable acquisition systems that move audiences from discovery to first-time financial support across brands, platforms, and channels.
• The role oversees acquisition strategy, audience conversion pathways, registration growth, and first-gift performance while partnering closely with Lifecycle & Retention to ensure acquisition quality and long-term audience value.
• Core Area of Focus - Audience Growth & Acquisition

Requirements

• Experience leading multi-channel audience or membership acquisition strategies
• Strong understanding of CPA, LTV, conversion optimization, and revenue modeling
• Experience managing paid digital growth channels and acquisition performance
• Strong analytical, forecasting, and performance optimization capabilities
• Ability to build scalable audience growth systems and testing frameworks
• Experience leading cross-functional initiatives across Product, Marketing, Editorial, and Insights teams
• Strong understanding of audience engagement, registration growth, and conversion strategy
• Ability to translate audience insights and behavioral data into actionable growth strategies

Benefits

• Our benefits include a competitive salary and benefits package which includes medical, dental, vision, vacation, holidays, life insurance, disability coverage, retirement savings, and a commuter benefits plan.