Responsibilities

• Leads the full transition of MVH’s $50M+ paid media investment to Publicis (OneMars), consolidating seven incumbent agencies into one global partner and integrating planning, buying, and measurement across five banners and two regions to create a sophisticated, demand-driving media program.
• Grows value by expanding reach and engagement, developing new client acquisition strategies, and collaborating with channel, experience, and data teams to design and optimize client-lifecycle growth initiatives.
• Plans and executes integrated global and banner campaigns across paid channels while managing centralized media capabilities, operations, measurement, optimization, and pilot programs.
• Advances MVH’s media platform and technology in close partnership with the Chief Digital & Information Officer (CDIO) to unlock scalable growth and next-generation media capabilities, while navigating a resource-constrained environment and leading teams new to sophisticated marketing practices.
• Drive New Client Acquisition – Grow value by expanding reach and engagement, developing acquisition strategies, and guiding Publicis to deliver measurable increases in first-time appointments with new pets.
• Lead Publicis Transition – Oversee the global migration from seven incumbent media agencies to Publicis, ensuring continuity of campaigns, clean handoffs, and on-time, on-budget completion.
• Integrate Banner Media – Develop and execute a unified media strategy across VCA, Banfield, BluePearl, and MVH Europe (Linnaeus and AniCura), aligning objectives, KPIs, and budget allocations to drive organic growth.
• Advance Media Platform & Technology – Partner with the CDIO and digital/data teams to modernize MVH’s media infrastructure, enabling advanced targeting, analytics, attribution, and automation.
• Plan & Execute Global Campaigns – Direct Publicis in the planning, buying, and optimization of integrated global and banner campaigns across paid, media channels to maximize efficiency, reach, and ROI.
• Measurement & Optimization – Establish shared metrics, dashboards, and test-and-learn protocols to track performance, optimize spend, and accelerate pilot programs into scalable investments.