Director, Global Marketing at Meridian Bioscience Inc. | USA

Director, Global Marketing

USA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive global diagnostics marketing strategy and launches across products, balancing global consistency with regional needs to accelerate growth.

Lead global downstream marketing strategy for Diagnostics product lines.
10–15 years in marketing within medical devices/diagnostics.
Lead and develop a high-performing global marketing team.

Job Description

Responsibilities

Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
Drive post-launch optimization, line extensions, and differentiation strategies.
Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
Ensure disciplined launch execution with clear milestones, metrics, and accountability.
Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.

Requirements

Bachelor’s degree in marketing, business, life sciences, or related field required.
MBA or advanced degree preferred.
10–15 years of marketing experience within medical devices, IVD, or diagnostics.
Demonstrated success in global product marketing, commercialization, and launch leadership.
Experience leading and influencing cross-functional, global teams.
Strong understanding of regulated healthcare markets and global commercialization models.
Strategic and execution-oriented marketing leadership
Deep understanding of diagnostics customers, workflows, and value drivers
Strong analytical and market-insight capabilities
Excellent communication, influence, and stakeholder-management skills
Proven ability to balance global consistency with regional market needs
Travel: 25%-35%

Preferred

Must-have: MBA or advanced degree preferred.

Meridian Bioscience Inc.

3.0 Glassdoor

Meridian is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic test kits, rare reagents, specialty biologicals and components. Utilizing a variety of methods, our diagnostic tests provide accuracy, simplicity and speed in the early diagnosis and treatment of common medical conditions, such as infections and lead poisoning. Meridian’s diagnostic products are used outside of the human body and require little or no special equipment. The Company’s diagnostic products are designed to enhance patient well-being while reducing the total outcome costs of health care. Meridian has strong market positions in the areas of gastrointestinal and upper respiratory infections, and blood lead level testing. In addition, Meridian is a supplier of rare reagents, specialty biologicals and components used by organizations in the life science and agri-bio industries engaged in research. Many companies also utilize Meridian’s products as components in the manufacture of diagnostics. The Company markets its products and technologies to hospitals, reference laboratories, research centers, diagnostics manufacturers, and agri-bio companies in more than 70 countries around the world. Meridian’s website address is www.meridianbioscience.com.

Founded in 1977

Cincinnati, Ohio, USA

714 employees (39 in marketing)

www.meridianbioscience.com

58% recommend to a friend

45% CEO approval