Responsibilities

• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
• Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
• Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
• Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
• Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
• Drive post-launch optimization, line extensions, and differentiation strategies.
• Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
• Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
• Ensure disciplined launch execution with clear milestones, metrics, and accountability.
• Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.

Requirements

• Bachelor’s degree in marketing, business, life sciences, or related field required.
• MBA or advanced degree preferred.
• 10–15 years of marketing experience within medical devices, IVD, or diagnostics.
• Demonstrated success in global product marketing, commercialization, and launch leadership.
• Experience leading and influencing cross-functional, global teams.
• Strong understanding of regulated healthcare markets and global commercialization models.
• Strategic and execution-oriented marketing leadership
• Deep understanding of diagnostics customers, workflows, and value drivers
• Strong analytical and market-insight capabilities
• Excellent communication, influence, and stakeholder-management skills

Preferred

• MBA or advanced degree preferred