Director, Global Marketing

USA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

Job Summary

Own global diagnostics product marketing, translating portfolio strategy into global messaging, GTM plans, launches, and ongoing optimization across regions.

  • Lead end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
  • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
  • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
  • Must-have: 10–15 years of marketing experience within medical devices, IVD, or diagnostics with launch leadership.
  • Standout: Proven global team leadership and cross-region enablement.

Job Description

Own global diagnostics product marketing, translating portfolio strategy into global messaging, GTM plans, launches, and ongoing optimization across regions.

  • Lead end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
  • Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
  • Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
  • Must-have: 10–15 years of marketing experience within medical devices, IVD, or diagnostics with launch leadership.
  • Standout: Proven global team leadership and cross-region enablement.
    Meridian Bioscience logo

    Meridian Bioscience

    3.0 Glassdoor

    Meridian is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic test kits, rare reagents, specialty biologicals and components. Utilizing a variety of methods, our diagnostic tests provide accuracy, simplicity and speed in the early diagnosis and treatment of common medical conditions, such as infections and lead poisoning. Meridian’s diagnostic products are used outside of the human body and require little or no special equipment. The Company’s diagnostic products are designed to enhance patient well-being while reducing the total outcome costs of health care. Meridian has strong market positions in the areas of gastrointestinal and upper respiratory infections, and blood lead level testing. In addition, Meridian is a supplier of rare reagents, specialty biologicals and components used by organizations in the life science and agri-bio industries engaged in research. Many companies also utilize Meridian’s products as components in the manufacture of diagnostics. The Company markets its products and technologies to hospitals, reference laboratories, research centers, diagnostics manufacturers, and agri-bio companies in more than 70 countries around the world. Meridian’s website address is www.meridianbioscience.com.

    Founded in 1977
    Cincinnati, Ohio, USA
    817 employees (40 in marketing)
    58% recommend to a friend
    45% CEO approval

    Marketing Team

    Marketing Team Size
    40 (5% of company)

    Funding

    Total Funding
    $9M
    Last Raise
    $2.5M
    Grant, 4 years ago

    Funding History

    • Jan 2022
      Grant • $2.5M
    • Feb 2021
      Grant • $5.5M
    • Dec 2020
      Grant • $1M

    Traffic Signals

    Monthly Visitors
    31.9K
    Monthly Google Ads Budget
    $3.6K
    Traffic Source Mix
    Search
    35.5%
    Direct
    36.6%
    Referral
    8%
    Social
    5.1%
    Paid
    1.7%

    Headcount Trend

    Current headcount: ~818

    Recent News

    Meridian Bioscience logo

    Director, Global Marketing

    Meridian Bioscience · USA · Unknown