Responsibilities

• Creative and Communications Intelligence Creation and Delivery - Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement. - Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations. - Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness. - Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies. - Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.
• Communications Research and Data Integration - Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions. - Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization. - Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.
• Support Creative and Communications Optimization - Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables. - Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.
• Cross-Functional Collaboration - Work closely with Human Insights, Marketing Performance, IMX, EPICS, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives. - Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization. - Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Requirements

• Minimum of 8+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
• Prior experience in two or more of the following areas: - Managing/fielding consumer research - Data management - Analytics and reporting for driving business decisions - Media/advertising operations, planning, or analysis - Brand/product management Experience using AI enabled data reporting/visualization tools.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

• MBA or advanced degree preferred.
• Experience in a global role is preferred but not required.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.