Director, Global Marketing GI, Oncology

Responsibilities

• Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts
• Execute pre-launch, launch, and in-market brand strategy within Global Marketing for our GI pipeline portfolio
• Collaborate to develop the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and overall budget
• Collaborate with directors across functions with a goal of driving revenue for the Oncology Business Unit
• Support a cross functional team responsible for ensuring strategic and tactical marketing operations achieve brand success
• Contribute to the development of all marketing plans including the annual Global Brand Plan in line with target product positioning, strategies, and goals; partner with core global team leads to ensure delivery of the Global Brand Plan
• Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing as well as branded, promotional campaigns based on emerging evidence within GI oncology
• Lead the identification and management of critical issues for internal stakeholders (e.g., R&D and key functional partners) and create market-shaping and brand development solutions
• Establish, implement and maintain "best practices" in brand marketing and supportive functions (e.g. forecasting and market research) across the organization
• Utilize and activate principles of customer segmentation, value proposition, and communication to support integrated commercial execution

Requirements

• BA/BS required; although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus
• 7+ years pharma/biotech industry experience and 3+ years product marketing experience.
• Previous oncology launch experience is required. GI marketing experience preferred.
• Thorough understanding of (a) core marketing principles and their application to pharmaceutical products, and (b) the evolving market access landscape / payer requirements.- Demonstrated ability to work independently, lead cross-functional projects, and participate as a team member will be critical to success in the role..- Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes
• Ability to interpret complex scientific and medical data across multiple assets is essential
• Experience of leading either matrix or functional teams would be an advantage. Ability to drive projects to deliver results.
• Excellent written and oral communication skills required.
• Ability to travel as needed.- Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening.