Responsibilities

• Global Marketing Strategy & Leadership
• Develop and execute the company's global marketing strategy in alignment with commercial and corporate growth objectives.
• Partner with regional business leaders to create market-specific programs while maintaining global brand consistency.
• Identify opportunities to improve customer acquisition, retention, and market penetration across all regions. Includes market research oriented towards emerging end markets / applications, competitive intelligence, and line card gap analysis executed in conjunction with commercial and product management teams.
• Lead annual marketing planning processes, establishing measurable objectives, KPIs, and performance targets.
• Provide leadership, coaching, development and day-to-day direction to marketing team members.
• Identify, select, review, and oversee management of external agency partners.
• Digital Ecosystem & Marketing Technology
• Define, implement, and continuously optimize the company's Marketing Technology (MarTech) stack.
• Serve as the business owner for key marketing platforms and as an influencer for marketing adjacent platforms, including:

Requirements

• Bachelor's degree in marketing, business, communications, or related field required.
• 10+ years of progressive marketing experience, including leadership responsibility and team management in B2B organizations.

Preferred

• Experience supporting eCommerce growth strategies.
• Certifications in marketing automation, CRM, and Google Analytics.
• Deep understanding of SEO, SEM, digital advertising, attribution modeling, and customer journey analytics.
• Experience in remotely leading international initiatives requiring strategy localization.