Responsibilities

• Develop and lead Skai’s global events and experiential strategy in line with brand and GTM priorities.
• Build and manage a global programme of hosted events, industry sponsorships, executive experiences, partner activations and hospitality.
• Own the entire event experience from initial concept to post-event follow-up, including positioning and messaging, agenda development, speaker sourcing and preparation, audience acquisition, creative production, logistics, onsite delivery and measurement.
• Act as the central lead for every event, coordinating cross-functional teams and external partners to deliver one cohesive, high-quality experience.
• Create original concepts and activations that make Skai stand out and give customers, prospects and partners a memorable experience.
• Partner with Brand, Sales, Customer Success and Product Marketing to define audiences, content, messaging and engagement plans.
• Collaborate with strategic partners including Amazon Ads, Walmart Connect, Criteo, Google and TikTok on joint events and experiences.
• Manage event agencies, venues, production partners, sponsorships, vendors and budgets.
• Measure success across brand impact, audience quality, engagement, pipeline and revenue, using insights to improve future investment.
• Use AI and emerging technology to support event concepting, content development, audience personalisation, operational efficiency and measurement.

Requirements

• At least 10 years of experience in events or experiential marketing, ideally within B2B technology, SaaS, advertising or media.
• Proven experience creating and delivering global events, major hosted programmes and brand activations, including events for 200+ attendees.
• Strong creative instincts and the ability to turn business objectives into distinctive and engaging experiences.
• Exceptional writing and storytelling skills, with experience developing event messaging, agendas and speaker content.
• Excellent project, production and budget management skills.
• Strong commercial judgement and experience measuring event impact and ROI.
• Experience managing agencies, suppliers and sponsorships across multiple regions.
• Confidence working with senior executives, customers, sales teams and strategic partners.
• Curious and confident in using AI tools to work more efficiently and create stronger event experiences.
• Willingness to travel internationally and lead events onsite.