Responsibilities

• Develop and execute comprehensive global brand strategies aligned with overall business objectives.
• Define brand positioning, messaging, value propositions, and strategic priorities across global markets.
• Conduct market, customer, and competitive research to identify emerging trends and growth opportunities.
• Translate consumer and market insights into actionable brand strategies and marketing initiatives.
• Establish global brand standards, guidelines, and frameworks to ensure consistency across regions.
• Partner with regional and local marketing teams to adapt global strategies to market-specific requirements.
• Lead annual and long-term brand planning processes.
• Collaborate with Creative, Content, Communications, Product Marketing, Sales, and Product teams on brand initiatives.
• Develop strategic briefs and provide direction for major brand campaigns and integrated marketing programs.
• Evaluate brand performance and recommend strategies to improve awareness, consideration, engagement, and loyalty.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 20+ years of experience in brand strategy, marketing strategy, consumer marketing, or a related discipline.
• 8+ years of experience managing global or multi-market brand initiatives.
• Demonstrated experience developing and implementing successful brand strategies.
• Strong understanding of brand positioning, messaging, customer segmentation, and market analysis.
• Experience working with cross-functional and geographically distributed teams.
• Strong strategic planning and project management skills.
• Excellent written, verbal, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to translate complex market information into clear strategic recommendations.

Preferred

• Master's degree in Marketing, Business, or a related discipline.
• Experience working for a global, multinational, or rapidly growing organization.
• Experience in B2B, B2C, technology, financial services, healthcare, consumer products, or professional services.
• Experience managing international brand portfolios.
• Experience with brand research, customer insights, and market intelligence.
• Experience managing external creative or marketing agencies.
• Familiarity with brand measurement frameworks and marketing analytics platforms.
• Experience leading large-scale global rebranding or brand transformation initiatives.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Gym membership
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program