Responsibilities

• Develop and deliver scalable tools, resources, playbooks, and training materials that enable customer teams to activate digital capabilities
• Create clear communication frameworks that simplify digital strategy and translate priorities into actionable execution guidance
• Partner closely with digital partnerships, customer teams, and marketing stakeholders to ensure alignment between strategy and activation
• Lead coordination and execution support for third-party digital campaigns across key platforms and customers
• Serve as the connective link between Coca-Cola’s digital capabilities organization and activation teams to improve execution and scalability
• Identify capability gaps across customer teams and design enablement approaches that accelerate adoption and execution consistency
• Support external engagement and industry enablement efforts in partnership with PACS and industry leadership teams
• Help elevate Coca-Cola’s digital foodservice narrative through selective industry forums, partnerships, and customer ecosystem engagement
• Translate emerging digital trends and capabilities into practical use cases and scalable business applications
• Support development of standardized operating models, activation workflows, and best practices that improve organizational effectiveness

Requirements

• 7–10+ years of experience across digital marketing, customer enablement, commercial capability, foodservice marketing, or related fields
• Strong understanding of digital marketing ecosystems, customer activation, and commercial execution
• Experience building training programs, capability frameworks, or scalable enablement resources
• Ability to manage cross-functional projects across matrixed organizations
• Strong communication and stakeholder management skills
• Experience coordinating campaigns or activation programs across internal and external partners
• Ability to translate strategy into practical execution
• Industry engagement or thought leadership experience preferred, though not required as primary expertise

Preferred

• Practical and execution-oriented
• Strong collaborator and connector
• Simplifies complexity into actionable guidance
• Customer-centric and commercially focused
• Highly organized and operationally effective
• Balances strategic thinking with hands-on execution support