Director, Field Marketing

USA (Remote)

$150K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional marketing strategy and demand generation for CRM-driven initiatives, uniting sales and marketing to boost pipeline and event ROI.

  • Own regional marketing programs, events, and campaigns aligned to CRM objectives.
  • Must-have: 8+ years in field marketing, demand generation, or related roles.
  • Standout: Proven cross-functional leadership with sales and CRM systems like Salesforce.

Job Description

Responsibilities

  • Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
  • Collaborate with sales leadership to understand enterprise goals and identify marketing needs.
  • Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
  • Optimize campaigns based on performance metrics to maximize ROI.
  • Organize and manage field events such as roadshows, sporting events, executive dinners
  • Drive engagement and attendance of Named Accounts to applicable events
  • Attend events as needed to drive positive outcomes
  • Coordinate logistics, budgets, and promotional activities to ensure event success
  • Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads
  • Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 8+ years of experience in Sales, field marketing, demand generation, or related roles.
  • Proven track record of planning and executing successful marketing campaigns and events.
  • Strong understanding of B2B sales and marketing processes.
  • Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Excellent project management and organizational skills.

Preferred

  • Experience working in SaaS, technology, or a high-growth industry.
  • Knowledge of regional market trends and dynamics.
  • Strong analytical skills with the ability to derive insights from data.
  • Exceptional interpersonal and communication skills.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Zeta Global logo

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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