Responsibilities

• Own end-to-end strategy, planning, and execution of Springbrook's presence at trade shows, industry conferences, and public sector summits-attending the majority of these events in person.
• Oversee exhibit logistics including booth design, shipping, vendor coordination, staffing schedules, and on-site operations; set the standard for Springbrook's on-the-ground presence.
• Partner with the VP of Growth and Sales leadership to define priority events, set and track measurable goals, and ensure strong lead capture and follow-up processes are in place.
• Track and report on event ROI, pipeline contribution, and post-event outcomes; deliver executive-level recaps and recommendations.
• Own the annual trade show calendar and associated budget; make strategic investment decisions across the event portfolio.
• Lead planning and execution of Activate, Springbrook's annual customer conference, in partnership with internal stakeholders.
• Design and execute targeted field events that support pipeline creation and deal acceleration, including regional executive dinners, happy hours, prospect roundtables, and customer appreciation events-attending events in person as appropriate .
• Collaborate closely with VP of Growth and regional Sales teams to identify high-value accounts, customize event themes, and drive attendance from target personas.
• Manage all logistics : venue selection , catering, invitations, AV, speakers, and post-event follow-up enablement for Sales.
• Build repeatable, scalable event playbooks that can be deployed across regions without requiring white-glove management each time.
• Measure and report on pipeline influenced, opportunities created, and revenue closed as a result of field events; hold the function accountable to pipeline targets.
• Lead Springbrook's portfolio of industry association memberships (e.g., GFOA, AWWA, APWA, state municipal leagues) including renewals, benefit activation, and senior-level relationship management.
• Identify and negotiate sponsorship opportunities within associations that maximize brand visibility and qualified lead generation.
• Represent Springbrook at association events and meetings, cultivating relationships with key staff and member organizations.
• Coordinate association-sponsored speaking opportunities, webinars, and thought leadership contributions in partnership with subject matter experts.
• Serve as the internal point of contact and subject matter expert for association strategy and engagement.
• Serve as a senior marketing leader and strategic thought partner to the VP of Growth, contributing to overall go-to-market planning.
• Partner with Product Marketing to ensure field programs align with campaigns, messaging, and product priorities.
• Provide Sales teams with pre-event briefs, competitive talking points, and post-event follow-up assets.
• Manage relationships with external vendors, agencies, and event partners; hold partners accountable to quality and budget.
• Maintain accurate event and contact data in CRM (Salesforce) and contribute to marketing attribution reporting.