Own scalable North America field and partner marketing to drive pipeline and revenue, with rigorous data discipline and cross-functional execution.

• Develop a scalable North America field marketing strategy aligned to revenue goals and regional sales priorities.
• Drive partner-sourced and partner-influenced pipeline, collaborating with sales and the partner/alliances team.
• Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact.
• Lead and sustain team success through development and coaching, aligned with success metrics and OKRs.
• Build integrated territory marketing plans supporting account penetration, opportunity acceleration, customer expansion, and pipeline generation.
• Partner with Regional VPs/Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities.
• Set the operating rhythm for field events, executive engagement programs, webinars, ABM campaigns, and industry activations.
• Establish a data-centric operating model with KPIs, dashboards, attribution models, and performance benchmarks to measure effectiveness.
• Define performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, and ROI.
• Foster a culture of accountability where investments and programs are driven by measurable outcomes and regular executive reviews.