MTM LLC

Director of Field Marketing

Milwaukee, WI (On-site)

$100K/yr – $150K/yrDirector/Executive4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own field marketing for a home remodeling business, building regional programs, leading a field team, and aligning with sales to drive lead gen and ROI.

  • Field Marketing Ownership
  • Team Leadership
  • Measurement and ROI

Job Description

  • Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
  • Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
  • Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
  • Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
  • Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads.
  • Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
  • Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
  • Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
  • Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
  • Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.