Responsibilities

• Develop and own Pressed’s Field Marketing Playbook—a scalable toolkit for store-level activations that drive awareness, traffic, and trial.
• Design and oversee a steady cadence of grassroots marketing activities across all stores, including fitness events, school partnerships, community fairs, and local collaborations.
• Build and manage relationships with community partners, gyms, schools, and local businesses to increase store visibility and engagement.
• Create and manage promotional offers, coupon codes, and sampling programs to support store-level acquisition and loyalty goals.
• Ensure programs align with Pressed’s brand standards and seasonal marketing calendar.
• Lead planning, logistics, and execution for all major local and regional events, ensuring seamless delivery, brand consistency, and strong ROI.
• Provide on-site leadership at key activations, ensuring exceptional experiences for partners, guests, and team members.
• Collaborate with internal stakeholders and external partners to meet event objectives, contractual deliverables, and brand expectations.
• Manage vendor relationships, event budgets, and post-event reporting.
• Create guides and resources that help Retail leadership plan and execute their own local activations.

Requirements

• 8+ years of experience in field, brand, or experiential marketing, within a multi-unit retail, food & beverage, or lifestyle brand.
• Proven ability to design and scale local marketing programs that balance brand consistency with local creativity.
• Strong project management and event operations skills, with experience leading logistics and on-site teams.
• Exceptional cross-functional communication and collaboration skills.
• Data-driven, highly organized, and comfortable managing budgets and performance metrics.
• Willingness to travel regularly to markets and events.
• Must be legally authorized to work in the United States without restriction.

Benefits

• Medical, dental, and vision
• 401(k) - match up to 4% of compensation
• Awesome paid time-off and holidays
• Flexible Spending Account
• Generous paid parental leave
• Annual performance and compensation reviews
• Focus on career-pathing and promotions
• Professional and leadership development workshops
• Free Pressed products!