Director of Field Marketing at Careers at Pressed | Culver City, CA | $150K/yr – $175K/yr

Director of Field Marketing

Culver City, CA (On-site)

$150K/yr – $175K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Own and scale field marketing for a multi-market wellness brand, turning store activations into traffic, trials, and lasting brand affinity.

Field Marketing Playbook: Build and own a scalable toolkit for local activations across markets.
Community & Partnerships: Drive gym, school, and local business partnerships to lift store visibility and footfall.
Event Leadership: Plan, lead on-site activations, and ensure ROI and brand consistency across campaigns.

Develop and own Pressed’s Field Marketing Playbook—a scalable toolkit for store-level activations that drive awareness, traffic, and trial.
Design and oversee a steady cadence of grassroots marketing activities across all stores, including fitness events, school partnerships, community fairs, and local collaborations.
Build and manage relationships with community partners, gyms, schools, and local businesses to increase store visibility and engagement.
Create and manage promotional offers, coupon codes, and sampling programs to support store-level acquisition and loyalty goals.
Ensure programs align with Pressed’s brand standards and seasonal marketing calendar.
Lead planning, logistics, and execution for all major local and regional events, ensuring seamless delivery, brand consistency, and strong ROI.
Provide on-site leadership at key activations, ensuring exceptional experiences for partners, guests, and team members.
Collaborate with internal stakeholders and external partners to meet event objectives, contractual deliverables, and brand expectations.
Manage vendor relationships, event budgets, and post-event reporting.
Create guides and resources that help Retail leadership plan and execute their own local activations.

8+ years of experience in field, brand, or experiential marketing, within a multi-unit retail, food & beverage, or lifestyle brand.
Proven ability to design and scale local marketing programs that balance brand consistency with local creativity.
Strong project management and event operations skills, with experience leading logistics and on-site teams.
Exceptional cross-functional communication and collaboration skills.
Data-driven, highly organized, and comfortable managing budgets and performance metrics.
Willingness to travel regularly to markets and events.
Must be legally authorized to work in the United States without restriction.