Director, Fan Engagement Marketing – International Club CRM & Performance Marketing at National Football League (NFL) | New York, USA | $165K/yr – $195K/yr

National Football League (NFL)

Director, Fan Engagement Marketing – International Club CRM & Performance Marketing

New York, USA (On-site)

$165K/yr – $195K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive international 1:1 Club campaigns and managed services operations across 32 clubs with global time-zone coverage and strict compliance.

Own the global managed-services execution for 1:1 campaigns across markets.
Must-have: 8–10+ years in CRM/lifecycle marketing with international exposure.
Standout: Experience coordinating distributed teams and regulated-market partners.

Job Description

Responsibilities

International Club Managed Services Execution
Support the Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all 32 Clubs.
Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.
Ensure consistent, high-quality delivery across markets, time zones, and languages.
Global Operations & Workforce Enablement
Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).
Implement operating rhythms, workflows, training standards, and QA processes to support high-volume international execution.
Support capacity planning and workload balancing to meet Club demand while maintaining quality and compliance.
International 1:1 Marketing Delivery
Oversee execution of Club-led, league-enabled 1:1 campaigns across email, SMS, push, in-app, and web.
Ensure campaigns appropriately leverage behavioral, transactional, and engagement signals within market-specific constraints.
Apply testing frameworks and performance insights to drive continuous improvement at scale.
Data Privacy, Governance & Compliance Support
Execute established data governance and compliance standards for international fan data and PII usage.
Partner closely with Legal, Data & Analytics, and MarTech teams to ensure campaign execution aligns with GDPR and local market regulations.
Translate regulatory requirements into clear, executable guidelines for managed service teams and Clubs.
Club Enablement & Relationship Support
Act as a primary operational point of contact for Clubs on international 1:1 campaign execution and best practices.
Support Club adoption by delivering reliable service, clear communication, and timely issue resolution.
Escalate risks, constraints, and opportunities to the Senior Director with recommended solutions.

Requirements

8-10+ years' of experience in CRM, lifecycle marketing, or performance-driven engagement, with international exposure
Experience operating within managed services, agency, or shared-services models, ideally in global environments
Working knowledge of international data privacy and marketing regulations and their executional implications
Demonstrated experience managing distributed teams or partners across regions and time zones
Strong executional fluency with MarTech platforms (CDPs, journey orchestration, messaging platforms)
Ability to manage high-volume, deadline-driven workflows with consistency and accuracy
Background in sports, entertainment, or global consumer brands

Preferred

Experience supporting or scaling internal agency or managed services models in complex organizations
Strong operational instincts with the ability to translate strategy into repeatable execution
Comfortable working in matrixed environments with multiple stakeholders and dependencies
Experience partnering with Legal, Data, and Technology teams in regulated markets
Global mindset with sensitivity to cultural and regional differences in fan engagement

Benefits

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

National Football League (NFL)

The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.Headquartered in New York City, the NFL expands across the nation and the globe with the offices including NFL Media based in Inglewood, CA and the NFL Films office based in Mt. Laurel, NJ. The NFL also has satellite offices in Atlanta, Washington DC, and Chicago. Our International offices are located in the UK, Germany, China, Mexico & Canada.

Founded in 1920

New York, New York, USA

7.3K employees (2,591 in marketing)

www.nfl.com