Director, External & Financial Communications

McLean, VA (Hybrid)

$175K/yr – $219K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Job Summary

A senior external and corporate communications leader will own the development and execution of Sunrise's external narratives, media strategy, crisis management, and executive communications across financial and industry audiences.

  • Lead media relations, executive positioning, and thought leadership.
  • Partner with Finance and leadership on investor communications and strategic announcements.

Job Description

Responsibilities

  • Support Development, Growth, Marketing Communications, and M&A initiatives with strategic messaging and external communications.
  • Develop and execute an integrated external communications and corporate communications strategy aligned with business and growth objectives.
  • Build compelling corporate narratives and messaging that differentiate Sunrise and establish category leadership.
  • Lead media relations, public relations, earned media, thought leadership, and executive positioning across business, industry, and financial media.
  • Build relationships with journalists, analysts, industry influencers, and key external stakeholders.
  • Lead crisis communications, issues management, reputation management, and rapid-response strategies in partnership with Legal and executive leadership.
  • Partner with Finance and senior leadership on financial and investor communications, acquisitions, corporate announcements, and market-moving initiatives.
  • Develop executive thought leadership, including op-eds, speaking opportunities, media appearances, and industry recognition.
  • Manage PR agencies, communications vendors, budgets, KPIs, and program performance.
  • Establish communications analytics and reporting to measure media coverage, brand perception, stakeholder engagement, investor sentiment, and ROI.

Requirements

  • Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field required.
  • 10+ years of progressive corporate communications, public relations, media relations, or strategic communications experience.
  • Experience with financial and investor communications and communicating complex business and financial information.
  • Demonstrated success developing external communications strategies and shaping corporate narratives.
  • Strong experience with media relations, thought leadership, crisis communications, executive communications, and reputation management.
  • Exceptional writing, editing, presentation, and executive communication skills.
  • Experience managing PR agencies, vendors, budgets, and strategic communications programs.
  • Strong analytical and business acumen with experience measuring communications effectiveness and ROI.
  • Ability to operate effectively in a fast-paced, highly visible corporate environment and influence senior executives.

Benefits

  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistant Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • myFlexPay offered to get paid within hours of a shift
  • Tuition Reimbursement
  • In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
  • Some benefits have eligibility requirements
Sunrise Senior Living logo

Sunrise Senior Living

3.7 Glassdoor

Beginning with a single community in 1981, Sunrise Senior Living has grown to more than 270 communities throughout the U.S. and Canada. Each of our communities continues the mission laid out by founders Paul and Terry Klaassen more than 40 years ago: to champion quality of life for all seniors. Join Our Team:At Sunrise Senior Living, our team members are at the heart of what sets us apart. We offer a unique, challenging, and rewarding work environment with competitive salaries, excellent benefits, and opportunities for both personal and professional growth. The relationships and bonds you will create with residents highlight meaningful ways to serve, grow, and shine together. A Career That PositivelyShines:Every resident needs a dedicated, compassionate, and experienced team around them. They also need a warm sense of companionship, opportunities to explore their interests, and moments of togetherness that bring laughter and joy. When you join our team, whether as a caregiver, culinary professional, maintenance expert, or in any other role, you'll play a vital part in creating an environment where longer, healthier, and happier lives are celebrated. This is what makes working at Sunrise truly special. Locations:With more than 270 communities and Community Support Offices located in McLean, Virginia, career opportunities can be found almost everywhere. To view our current openings and learn more about the exciting career opportunities available at Sunrise, please visit our careers page at: www.sunrise-careers.com This is your chance to make a bigger impact than you ever imagined. How will you brighten the future?

Founded in 1981
McLean, Virginia, USA
13K employees (323 in marketing)
63% recommend to a friend
68% CEO approval

Salaries

Posted range

$175K/yr – $219K/yr

Taken straight from the job posting.

See all Sunrise Senior Living salaries

Funding

Last Raise
Series Unknown, 13 years ago

Funding History

  • Jan 2013
    Series Unknown
  • Jul 2005
    Series Unknown

Traffic Signals

Monthly Visitors
268.2K
Monthly Google Ads Budget
$333.5K
Traffic Source Mix
Search
64.2%
Direct
27.1%
Referral
5.9%
Social
0.6%
Paid
2.1%

Headcount Trend

Current headcount: ~12.6K

Recent News

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Director, External & Financial Communications

Sunrise Senior Living · McLean, VA · Hybrid