Responsibilities

• Own the narrative engine. Turn our positioning into bylines, posts, decks, talking points, and the occasional category-defining manifesto under the CEO's name. You draft fast and in our voice, not in boilerplate.
• Build founder and executive profiles. Get our CEO and a few leaders in front of the right audiences: podcasts, stages, the lists worth being on, and a steady drumbeat on social that sounds like a person. You'll know which opportunities matter and which are noise.
• Manufacture moments. An investor day. A product reveal. A launch with a partner everyone recognizes. You'll help conceive these and run them end to end so they land.
• Start a media franchise. Recurring, reportable output, original data and charts journalists pull from on a schedule.
• Run press yourself. Build real relationships with reporters covering fintech, payments, retail, and AI, and pitch them stories worth their time. No agency middle layer.
• Measure what works. Share of voice, inbound from partners and recruits, the quality of who's now paying attention. Track honestly, double down on what moves.