Responsibilities

• Develop and lead HEINEKEN USA’s external communications strategy across Brand and Corporate Communications, ensuring programs support business objectives, generate favorable earned media and strengthen reputation.
• Lead Brand PR strategy across HEINEKEN USA’s portfolio, managing agency partners and working with Global Brand PR teams to translate marketing priorities into culturally relevant U.S. communications programs.
• Partner closely with Marketing leadership and Brand teams to shape earned-first communications strategies around priority brands, innovations, partnerships, sponsorships, premium experiences and major cultural activations (Dotted line to brand leads).
• Lead proactive Corporate Communications and reputation strategy, translating business priorities and company milestones into compelling external narratives.
• Own HEINEKEN USA’s annual reputation research process and translate findings into a strategic roadmap that guides proactive storytelling, executive visibility and issues preparedness.
• Develop and manage executive thought leadership strategies for senior leaders, including media interviews, speaking engagements, conferences, awards and other external visibility opportunities.
• Serve as a strategic communications advisor to the CEO, CMO, Chief Corporate Affairs Officer and other senior leaders on reputational issues, external communications priorities and media engagement.
• Lead Crisis & Issues Communications, including preparedness, scenario planning, response strategy, messaging development, cross-functional coordination and media response during emerging issues or crises.
• Serve as a key company spokesperson and oversee executive messaging, briefing materials and media preparation.
• Mentor and develop members of the External Communications team and provide strategic counsel across the broader Corporate Affairs organization.

Requirements

• Demonstrated experience developing earned communications strategies for consumer brands and culturally relevant campaigns.
• Strong media relationships and experience working with consumer, business, marketing and/or trade media.
• Demonstrated experience managing crisis and reputational issues.
• Experience providing strategic communications counsel to senior executives.
• Experience leading teams, agencies and complex cross-functional programs.
• Exceptional written and verbal communications skills.
• Bachelor’s Degree.

Preferred

• Mix of agency and corporate CPG experience preferred.

Benefits

• Base Salary Range: $175,000 - $190,000 + Annual Bonus
• Benefits - Medical/Dental/Vision + Matching 401k Plan
• Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance