Responsibilities

• Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value.
• Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events.
• Hold full P&L responsibility, including budgeting, forecasting, cost control, and profitability across all event programs.
• Define and embed a cohesive brand strategy for events, ensuring consistent, high impact brand expression across markets and audiences.
• Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment.
• Ensure events are fully integrated into the go-to-market strategy, working closely with Brand, Growth Marketing, Sales, and Commercial Marketing Leads to drive demand and pipeline outcomes.
• Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI.
• Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery.
• Ensure a consistent global approach to division-led events while enabling local relevance and scalable growth across markets.

Requirements

• Experience in commercially successful, brand‑led events with clear revenue and ROI outcomes.
• Strong commercial acumen, with proven P&L ownership and experience managing complex budgets and revenue targets.
• Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior.
• Excellent stakeholder management and negotiation skills, with the ability to influence at senior level.
• Ability to manage multiple high‑value programs in a fast‑paced environment while maintaining financial and brand control.
• Commercially minded, results‑driven, and focused on delivering high‑impact, on‑brand experiences that support business growth.