Responsibilities

• Develop and own the year-long strategy for Klaviyo's owned, third-party, and internal events — setting the calendar, priorities, ROI metrics, and investment case that ladder up to broader marketing and business goals
• Own the annual, multi-million-dollar events budget - forecasting spend, negotiating vendor and agency contracts, and reallocating investment across the portfolio to maximize ROI
• Present to marketing leadership and executive leadership to build the case for investment and report on impact
• Lead and develop event team, including direct management of the Sr. Events Manager and event contractor, providing the coaching and structure that lets them do their best work
• Drive alignment with agencies, internal stakeholders, and outside production partners to consistently deliver remarkable, on-brand experiences — setting the creative and operational bar and holding partners to it
• Own the strategy and executive-level oversight of Klaviyo's flagship user conference (K:BOS) and third-party events, from big-picture vision through on-site execution
• Own promotional plan to drive leads, registrations and engagement for events, including but not limited to microsite planning, lifecycle strategy, paid, and internal enablement
• Partner cross-functionally with marketing, sales, customer success, product marketing, and executive stakeholders to ensure events strategy supports broader go-to-market and brand goals
• Partner with our Field Marketing team to measure event performance and translate results into strategic recommendations for future investment
• Stay ahead of industry trends and competitive events activity, ensuring Klaviyo's presence stays fresh, innovative, and category-defining

Requirements

• 12+ years of hands-on event management experience, ideally at a fast-paced, growth-oriented B2B SaaS or consumer brand company
• At least 3+ years of experience as a people leader
• Experience with partnership and co-branding activations
• A proven portfolio of event experiences, with compelling stories to tell about their development, management and success metrics, including holistic campaigns spanning online and in-person touchpoints
• Track record of leading people and directing agency or contractor relationships to deliver high-bar creative and operational outcomes
• Strategic thinker who can set a year-long vision and calendar while staying close enough to execution to catch what matters
• Exceptional communicator with strong verbal and written skills, comfortable presenting to senior leaders and executive stakeholders
• Natural collaborator and people leader who builds strong relationships across teams and gets the best out of the people and partners around them
• Confident decision-maker who can navigate ambiguity, competing priorities, and high-stakes, high-visibility moments with composure
• Tech-savvy with AI tool and skill-building proficiency, including Claude/ChatGPT, Salesforce, event platforms (Splash, Swoogo), and the adaptability to learn new tools quickly

Benefits

• comprehensive range of health, welfare, and wellbeing benefits based on eligibility.