Director of Events and Brand Activation/Experience at WestRock Company | Atlanta, GA

WestRock Company

Director of Events and Brand Activation/Experience

Atlanta, GA (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 4 months ago

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Job Summary

Drive Smurfit Westrock\'s North America events program by leading strategy, ROI, and cross-functional execution.

Own end-to-end events planning, budgeting, and ROI measurement
Must-have: 15+ years corporate event planning experience in a B2B enterprise environment
Standout: Experience leading cross-functional teams and partner with senior leaders

Job Description

Responsibilities

Develop, lead, and implement an Events strategy that aligns with Smurfit Westrock’s business, commercial, and marketing objectives (primarily in North America), aiming to optimize outcomes and return on investment while maintaining consistency with the company's content strategy and visual brand identity.
Partner with senior-level leaders to identify KPI’s to measure event success, provide event leads and continually improve event ROI.
Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution.
Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events.
Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics.
Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials—including booth displays and components, brochures, websites, email campaigns, and social media.
Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement.
Foster relationships with key industry partners and vendors to enhance event experiences and broaden Smurfit Westrock’s presence and brand in the marketplace.
Be a strategic partner with our Business, Commercial and Marketing teams and their designated agencies.
Lead a team of event managers in planning and executing a range of events, including conferences, trade shows and customer events.

Requirements

Bachelor's degree in marketing, communications, business, or hospitality required.
15+ years of experience in corporate event planning and execution, with a track record of delivering successful events and experiences that drive business results.
Proven leadership experience, with a track record of managing and developing high-performing teams.
Experience working in a B2B enterprise environment, with a deep understanding of the complex sales cycle and buying process.
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Exceptional project management and organizational skills, with a keen eye for detail.
Excellent communication and interpersonal skills, with the ability to build strong relationships with senior-level leaders, internal stakeholders and external partners.
Proficient in event management software and relevant tools.
Proficient in Microsoft programs including Excel, PowerPoint, Word, SharePoint and Teams.
Ability to travel (~30-40%) and flexibility to work evenings and weekends as needed.
Drug screening after conditional offer before starting employment.

Preferred

CMP or CTSM certification preferred.
Knowledge of Monday.com is a plus (or similar project management software such as Asana or Slack).
Experience with customer relationship management (CRM) software a plus (Salesforce).

WestRock Company

Smurfit Westrock is the global leader of paper-based packaging solutions. With more than 100,000 employees, 500 converting operations, and 63 mills across 40 countries, we provide our customers with an expansive range of distinctive, innovative products. Learn more about how we’re creating the future of packaging together. www.smurfitwestrock.com

Founded in 1953

Atlanta, Georgia, USA

14K employees (750 in marketing)

www.smurfitwestrock.com