Responsibilities

• Develop, lead, and implement an Events strategy that aligns with Smurfit Westrock’s business, commercial, and marketing objectives (primarily in North America), aiming to optimize outcomes and return on investment while maintaining consistency with the company's content strategy and visual brand identity.
• Partner with senior-level leaders to identify KPI’s to measure event success, provide event leads and continually improve event ROI.
• Analyze event data and provide reports to senior leaders using insights to improve future event planning and execution.
• Manage event budgets for cost efficiency, establish processes to define objectives and analyze needs, create performance scorecards to assess impact, and implement standardized operating procedures and policies for events.
• Stay current with industry trends, emerging technologies, and best practices in events and experiential marketing, and incorporate them into our event strategies and tactics.
• Partner with Creative Services to develop event assets that elevate brand awareness and distinguish us from competitors by overseeing the production and visual design of materials—including booth displays and components, brochures, websites, email campaigns, and social media.
• Collaborate with the marketing and communications team to create integrated event campaign materials to target audiences, increasing event visibility and engagement.
• Foster relationships with key industry partners and vendors to enhance event experiences and broaden Smurfit Westrock’s presence and brand in the marketplace.
• Be a strategic partner with our Business, Commercial and Marketing teams and their designated agencies.
• Lead a team of event managers in planning and executing a range of events, including conferences, trade shows and customer events.