Responsibilities

• Architect the annual industry events portfolio and investment strategy with sales, marketing, and leadership — deciding which events, at what scale, and why
• Set the creative vision for each activation — environmental design and layout, guest journey, content — so our presence feels distinct, not templated
• Develop event briefs covering objectives, audiences, budgets, staffing, and success metrics; scout new venues and sponsorship opportunities
• Lead end-to-end logistics: venue sourcing, production, staffing, credentialing, and on-site operations
• Manage and negotiate with agencies, production partners, and vendors; serve as on-the-ground lead, troubleshooting in real time
• Manage sponsorship commitments to maximize visibility and value from every partnership
• Collaborate with sales, marketing, comms, and executive leadership on all aspects of events — aligning stakeholders early and briefing executives on logistics and talking points
• Build reusable playbooks, briefing templates, and vendor rosters to make each event faster and stronger than the last
• Own event budgets end-to-end: forecasting, tracking, reconciliation, and post-event financial reporting
• Track KPIs beyond attendance — engagement, leads, media impressions, stakeholder sentiment, brand perception — and deliver recaps with recommendations for future investment

Requirements

• 8+ years in event marketing, experiential marketing, or industry activations, ideally in media, advertising, adtech, or consumer tech
• Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
• A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
• Strong vendor/agency management, contract negotiation, and budget ownership skills
• A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
• Proficiency in creating polished presentation decks and organized spreadsheets
• Willingness to travel as needed, including evenings/weekends around events
• Bachelor's degree or equivalent practical experience
• Preferred but not required: Experience with global consumer/tech brand activations at major stages; hybrid/digital event extensions; familiarity with CTV/streaming/adtech; experience building an events function from scratch.
• Strong business acumen and the ability to instinctually make strategic decisions.

Preferred

• Experience with global consumer/tech brand activations at major stages; hybrid/digital event extensions; familiarity with CTV/streaming/adtech; experience building an events function from scratch.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives