Responsibilities

• Build and lead a high-performance marketing team focused on elevating our brand, driving business results and supporting long-term growth initiatives across the company.
• Work with your team to develop and implement successful marketing strategies that support commercialization and go-to-market priorities for all Weyerhaeuser businesses.
• Identify opportunities where marketing can most effectively influence the customer journey, and establish the right campaign approach to reach and activate priority audiences.
• Lead execution of marketing campaigns and core activities — from market research and branded storytelling to customer engagement through trade shows and digital campaigns — and ensure strong coordination across channels and teams.
• Establish key performance analytics, set targets and track progress toward goals.
• Oversee strategy and operation of Weyerhaeuser’s website and social media platforms, including potential upgrades to system tools & resources.
• Collaborate closely with business leaders, sales professionals, product teams and other partners across the company to ensure alignment and consistency across all activities.
• Lead the coordination of content calendars across the enterprise to align messaging and increase the impact of campaigns and initiatives.
• Demonstrated experience setting and executing marketing strategy, from planning and market research through campaign development, delivery, analytics and ROI measurement.
• Strong writing and editing skills, and an eye for effective copy, storytelling and design.

Requirements

• At least 10 years of broad-based marketing experience (in a B2B or corporate environment preferred, but not required)
• including at least 3 years leading a team
• Deep proficiency with data-driven digital marketing methods, including AI marketing, SEM, email marketing, marketing automation, and social media marketing
• Bachelor’s degree (communications or marketing degree preferred) or equivalent experience

Preferred

• Bachelor’s degree (communications or marketing degree preferred) or equivalent experience?
• B2B or corporate environment marketing experience preferred