Responsibilities

• Own performance marketing strategy across paid, digital, lifecycle, and outbound channels with a focus on pipeline creation, CAC efficiency, conversion, and ROI.
• Develop and execute integrated go-to-market campaigns that align brand, content, events, partnerships, and lifecycle marketing to support revenue growth.
• Partner closely with Sales to improve lead quality, conversion, and funnel efficiency.
• Establish and optimize marketing KPIs tied directly to pipeline and revenue performance.
• Drive experimentation and continuous optimization across acquisition and nurture programs.
• Oversee marketing automation, reporting, attribution, and campaign analytics.
• Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI.
• Partner with RevOps and Sales leadership for funnel reporting and operational alignment.
• Ensure strong marketing processes, prioritization, and execution discipline.
• Lead and develop the marketing team across demand gen, content, lifecycle, product marketing, and brand.

Requirements

• 8–12+ years of experience in B2B SaaS marketing, preferably within benefits, HR tech, fintech, or related industries.
• Proven experience leading performance marketing, demand generation, and growth marketing programs tied directly to pipeline and revenue outcomes.
• Strong analytical mindset with experience owning marketing KPIs, attribution, and funnel performance.
• Experience managing marketing automation and performance marketing programs.
• Strong understanding of paid acquisition, funnel optimization, attribution modeling, and marketing performance analytics.
• Proven people leadership experience with the ability to build structure, accountability, and team effectiveness.
• Strong cross-functional partnership skills, especially with Sales and RevOps.
• Comfortable operating in fast-paced, evolving startup environments.
• Ability to balance strategic thinking with hands-on execution.

Preferred

• Have experience marketing to enterprise HR, Benefits, or People leaders.
• Have worked in a high-growth startup environment.
• Have experience improving marketing operational rigor and funnel visibility.
• Have familiarity with consultant-driven or channel-influenced GTM motions.

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology