Director, Engagement Strategy

New York City, NY (Hybrid)

$100K/yr – $230K/yrDirector/Executive6+ years expFull time

Posted 1 day ago

Job Summary

Own the development of engagement and omnichannel strategies for healthcare brands, translating audience insights into channel roles, content and communications plans, and leading a small team.

  • Define engagement strategy and omnichannel mix across web, social, display, and CRM
  • Develop content and communications plans grounded in audience insight and manage direct reports

Job Description

Requirements

  • 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
  • Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
  • A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
  • Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
  • Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
  • Demonstrated experience managing and developing people, having directly managed at least one direct report.
  • Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

See all Ogilvy Health US salaries

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Director, Engagement Strategy

Ogilvy Health US · New York City, NY · Hybrid