Director, Engagement Strategy

New York City, NY (Hybrid)

$100K/yr – $230K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

Job Summary

Own the development of engagement and omnichannel strategies for healthcare brands, translating audience insights into channel roles, content and communications plans, and leading a small team.

Define engagement strategy and omnichannel mix across web, social, display, and CRM
Develop content and communications plans grounded in audience insight and manage direct reports

Job Description

Requirements

6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
Demonstrated experience managing and developing people, having directly managed at least one direct report.
Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

See all Ogilvy Health US salaries

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