Responsibilities

• Develop and execute the ecommerce roadmap aligned with brand, revenue, and profitability goals.
• Own all DTC digital channels, including Shopify Plus, mobile app, international ecommerce, and revenue attribution.
• Manage ecommerce budgets, vendor relationships, contract negotiations, and invoice approvals.
• Drive omnichannel initiatives, product launches, and digital activations across channels.
• Define and execute the technology roadmap, including conversion-driving capabilities such as fit tools, checkout optimization, payment methods, and fulfillment enhancements.
• Lead the ongoing optimization of website UX/UI and the end-to-end customer journey.
• Oversee homepage, PLP, PDP, and content strategy, including product storytelling, video, UGC, and promotional placements.
• Drive personalization, segmentation, onsite search, filtering, and merchandising strategies to improve relevance, engagement, and conversion.
• Partner with Merchandising, Buying, Planning, and Allocation teams to align product presentation, promotions, and online merchandising strategies.
• Partner with Performance Marketing, CRM, SEO, and Creative teams to deliver integrated campaigns across onsite, email, social, and paid channels.

Requirements

• 10+ years of e-commerce experience within fashion DTC.
• Proven track record scaling e-commerce revenue in a high-growth environment.
• Strong knowledge of e-commerce platforms (Shopify Plus).
• Deep understanding of digital KPIs: CVR, AOV, UPT, CAC, etc.
• Experience with digital analytics tools (Google Analytics, Platform & Vendor reporting).
• Strong leadership and project management skills.
• Knowledge of sales and CRM functions, ideally in a fashion setting.
• Successful working cross-functionally; able to communicate complex concepts clearly, learn from others and influence when necessary.
• Experienced manager with a successful record of developing people and building teams.
• Track record of increasing conversion, and sales on an ecommerce platform. Experience with domestic as well as international customers/operations.