Responsibilities

• Develop and execute the ecommerce growth strategy to drive revenue, profitability, customer acquisition, retention, and overall business performance.
• Own the ecommerce roadmap, including promotional planning, site merchandising strategy, product launches, customer journey optimization, personalization initiatives, and onsite experience enhancements.
• Oversee the daytoday operation of the ecommerce business, ensuring the Shopify platform delivers a bestinclass customer experience.
• Partner with Merchandising and Creative teams to align product assortments, promotions, content, and storytelling with business goals and seasonal priorities.
• Continuously identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall site performance.
• Own the ecommerce P and L and overall ecommerce budget, including marketing spend, technology investments, agency fees, and platform costs.
• Lead forecasting and financial planning for ecommerce revenue, customer acquisition, retention, and profitability.
• Monitor and report on key ecommerce and marketing KPIs, including revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, customer lifetime value, and product performance.
• Utilize analytics, customer insights, and performance data to identify growth opportunities and inform strategic decisionmaking.
• Provide regular reporting and recommendations to senior leadership regarding business performance, risks, and opportunities.
• Lead all customer acquisition and retention efforts across paid search, paid social, affiliate marketing, SEO, email/CRM, marketplace advertising, and emerging growth channels.
• Develop integrated marketing strategies that drive profitable customer growth while maintaining brand integrity and customer engagement.
• Partner with Brand Marketing, Creative, and Influencer teams to develop and execute campaigns that support business objectives and maximize performance.
• Evaluate and implement new channels, technologies, and growth initiatives to improve marketing effectiveness and customer acquisition efficiency.
• Own the overall ecommerce customer experience, including site navigation, search functionality, merchandising, product discovery, personalization, and checkout optimization.
• Lead ongoing conversion rate optimization (CRO) initiatives through testing, customer insights, and datadriven improvements.
• Partner with development teams and external agencies to implement site enhancements, platform upgrades, and new functionality.
• Ensure ecommerce tools and technologies are optimized to support business goals and enhance the customer experience.
• Lead, mentor, and develop a highperforming ecommerce team, fostering a culture of accountability, collaboration, and continuous improvement.
• Partner closely with Merchandising, Creative, Brand Marketing, Finance, IT, Operations, and Customer Service teams to drive business results and improve the customer experience.