Responsibilities

• Own the North America D2C ecommerce P&L, with direct accountability for net sales, gross margin, EBITDA, customer satisfaction, and profitable growth across brand websites.
• Develop and execute a regional ecommerce strategy that supports premium, non-promotional brand growth while protecting pricing integrity, brand equity, and the fan-first digital experience.
• Lead the core ecommerce functions of merchandising and analytics, site experience and content, paid acquisition, performance marketing, lifecycle retention, loyalty, and financial planning.
• Guide digital merchandising, site UX, content, storytelling, and product presentation to improve discovery, engagement, conversion, inventory sell-through and repeat purchase.
• Direct full-funnel digital marketing strategies that drive qualified traffic, expand LTV, maintain disciplined CAC, and strengthen long-term customer relationships.
• Partners with the EMEA ecommerce counterpart and global digital partners to align roadmaps, share best practices, standardize operating frameworks, and support a seamless global customer journey.
• Collaborate with brand marketing, product development, supply chain, planning, finance, sales, IT, customer service, agencies, and vendors to align digital go-to-market execution with inventory, financial, and enterprise priorities.
• Lead and develop a lean, high-performing team, using data, reporting, and performance insights to improve customer experience, optimize ROI, manage gross margin, and expand EBITDA.

Requirements

• 10+ years of progressive ecommerce leadership experience scaling D2C web operations for premium, lifestyle, outdoor, action sports, retail, or consumer brands.
• Omnichannel or pure-play brand-site background required; marketplace and Amazon management experience is not in scope for this role.
• Demonstrated digital P&L leadership with a rigorous focus on net sales growth, gross margin management, EBITDA expansion, and disciplined investment decisions.
• Proven track record building brand loyalty and scaling revenue for premium or non-promotional brands that maintain pricing integrity rather than relying on constant promotional cadences.
• Comprehensive functional leadership across merchandising, site experience, content, performance marketing, paid acquisition, retention, loyalty, analytics, and ecommerce operations.
• Strong data fluency with the ability to use KPIs, customer segmentation, LTV, CAC, attribution, website traffic, campaign performance, inventory signals, and customer insights to inform decisions.
• Demonstrated experience leading lean, high-performing teams and developing talent through coaching, mentorship, accountability, collaboration, and operational discipline.
• Ability to build strong partnerships with EMEA counterparts, global digital teams, brand marketing, product development, supply chain, finance, planning, sales, IT, agencies, vendors, and technology partners.
• Must be based in or willing to commute to Irvine, California due to the onsite leadership requirement.

Benefits

• We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!