Director, Earned Media Media Strategy - Agriculture (All U.S. Offices)

Responsibilities

• Effectively manages and oversees earned media strategy and execution as a part of the overarching account strategy; working with a cross-functional team to ensure they are on strategy, on time, on budget and in alignment with client expectations
• Primary account point of contact for clients and partner agencies, with deep understanding of stakeholders' needs; navigates relationships for the mutual benefit of our clients and Global Prairie
• Builds strong network of media partners to ensure quality placements, visibility, and reputation for our clients across media publications
• Reviews and/or authors media releases, talking points and other media deliverables, as aligned with overarching media strategy
• Prepares and manages on-the-ground media support for events and tradeshows
• In partnership with cross-functional account leadership, takes accountability for all of an account’s final strategic recommendations, deliverables and account outcomes
• Guides internal account teams through changes in direction, with an ability to reframe and/or pivot from a recommendation with strategic foresight and ease
• Authors and confidently presents account/project media strategy to clients, in partnership with cross-functional leads
• Reviews client-ready earned media deliverables from cross-functional team and provides actionable feedback and suggestions to arrive at a final product; ensures deliverable is in a client-ready state for senior account leadership to review, as needed
• Approves billing and project invoices for all assigned accounts

Requirements

• 7+ years of experience
• Prior roles in public relations, media relations, marketing, communications, consulting or a related field
• Existing relationships with key players in agriculture-focused media a huge plus
• Experience and knowledge in agriculture and/or life science sectors, with a willingness and eagerness to learn new industries
• Depth of experience in media relations and earned media planning/strategy
• Willingness and availability to travel

Benefits

• healthcare coverage
• ESOP retirement plan
• 401k matching
• Health & Wellness stipends
• a broad range of other benefits