DIRECTOR OF EARNED MEDIA AND EXTERNAL COMMUNICATIONS at Core Trading Consultants | Ithaca, NY | $80K/yr – $85K/yr

Core Trading Consultants

DIRECTOR OF EARNED MEDIA AND EXTERNAL COMMUNICATIONS

Ithaca, NY (On-site)

$80K/yr – $85K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive strategic media outreach and storytelling to protect and elevate Ithaca College’s reputation across traditional and digital channels.

Primary media contact and story pitch ownership.
Requires a bachelor’s degree and 2–3 years in media relations or equivalent.

Job Description

Responsibilities

Proactively identify and pursue opportunities to advance Ithaca College’s reputation through strategic storytelling across traditional, digital, and emerging media channels.
Serve as the primary point of contact for incoming media inquiries, exercising strong judgment, responsiveness, and attention to detail.
Develop and maintain relationships with journalists, editors, producers, content creators, influencers, podcasters, and emerging media voices.
Pitch stories and expertise to both established outlets and nontraditional platforms, including creator-led and audience-driven channels.
Identify and elevate faculty, students, alumni, and institutional leaders as compelling sources and storytellers.
Monitor media coverage and online discourse across platforms, including social media and emerging communities, to assess reputation, surface opportunities, and flag risks.
Collaborate closely with colleagues across the Marketing Communications division to align narratives, timing, and distribution strategies.
Draft, edit, and oversee high-quality written materials, including media pitches, statements, backgrounders, and briefing materials, with exceptional attention to detail.
Support the Senior Director of Communications on crisis communications and issues management as needed, including drafting materials and providing backup support.
Support campus safety and emergency communications as part of the College Emergency Response Team (CERT), working in close coordination with the Senior Director of Communications, the Office of Public Safety and Emergency Management, and institutional leadership.

Requirements

Bachelor’s degree in a related field and 2-3 years professional experience, or the equivalent combination of education and relevant professional experience.
Excellent written and verbal communication skills, including the ability to shape clear, compelling narratives for different audiences and platforms.
Exceptional attention to detail, paired with sound editorial judgment and accuracy.
Creative problem-solving and original thinking, including the ability to see opportunity beyond the literal or obvious and translate it into effective communication.
Demonstrated success advancing a brand, organization, or individual’s reputation through storytelling, media engagement, or audience-driven platforms.
Strong interpersonal skills, including the ability to build trust and credibility with journalists, creators, faculty, administrators, and external partners.
A collaborative mindset and a passion for working within a mission-driven, higher educational environment.
This position is 37.5 hours per week, 52 weeks per year.

Preferred

Experience shaping narratives on social media, particularly through platforms such as TikTok or through work with influencers, creators, or nontraditional media outlets.

Benefits

Healthcare including vision and dental
Generous Paid Time Off Policies
403B Retirement Savings Plan with Matching Employer Contribution
EAP
Flexible Work Plans
Educational Benefits
Career-Enhancing Trainings
For an overview of our benefit offerings, please visit https://www.ithaca.edu/human-resources/employee-benefits-wellness

Core Trading Consultants

The Core Trading Consultants, also known as CTC, is an entirely student run finance organization that gives its members the opportunity to integrate coursework with real-world experience. This opportunity is realized through active management of the Ithaca College Investment Club (ICIC) mutual fund, which has roughly $100,000 in combined assets.Like an investment bank, the CTCs are broken down into sector groups. During these group meetings (scheduled as additional meetings, apart from the general meeting on Thursday), the CTCs research companies within their industry, set up watch lists, and compare fundamentals between firms. Over time, each industry group selects a stock that they believe will appreciate in value and gives a “buy presentation” during a general Thursday meeting. A vote by alumni determines if the stock will be added to the fund’s portfolio (a majority vote resulting in an acquisition). Each industry group is composed of a Senior Analyst (an upper class student), and a group of Junior Analysts, who are taught the necessary skills needed to succeed in the financial field by their Senior Analyst.General Body meetings are every Thursday from 12:10 pm - 1:00 pm in the Trading Room (Bus 105).If you have any questions please email ctc@ithaca.edu.

Ithaca, New York, USA

44 employees (1 in marketing)

www.ithaca.edu/business/clubs/ctc