Responsibilities

• Campaign Execution & Site Readiness: Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments
• Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
• Own homepage updates, collection landing pages, promo logic, and merchandising strategy
• Own end-to-end QA and publishing for all campaign assets across mobile & desktop
• Conversion Rate Optimization: Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
• Identify friction points across the funnel – from PDP to checkout, and implement iterative updates
• Monitor funnel metrics and apply learnings to future roadmap initiatives
• AOV Strategy: Develop and scale strategies to increase AOV across full-price and promotional periods
• Lead bundling strategy including pricing
• Shopify Plus Management : Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.

Requirements

• 7–10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands, with ownership of site performance, revenue growth, and customer experience
• Deep technical knowledge of Shopify Plus, GA4, Netsuite, and DTC best practices
• Proven track record in leading site strategy, conversion optimization, and ecommerce tech roadmaps
• Demonstrated experience managing vendor relationship and executing RFP process
• Strong financial acumen and experience owning site-level P&L, forecasting, and contributing margin planning
• Hands-on experience with customer service platforms and on-site personalization tools
• Familiarity with international DTC including cross-border logistics, duties/taxes, and localization strategies
• Experience launching and scaling on social commerce platforms such as TikTok Shop or similar marketplaces
• Direct involvement in site redesigns, platform migrations, and campaign execution for new product launches
• Built, launched, and optimized integrated digital experiences aligned with brand and commercial goals

Benefits

• Bonus Opportunity
• Health Benefits
• 401(k) With a Company March
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays