Responsibilities

• Strategy and Leadership Develop and own an integrated marketing strategy across paid, owned, and earned channels Translate company growth goals into actionable marketing plans, budgets, and KPIs Build, mentor, and lead a high-performing team of acquisition and retention specialists Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth Hands-On Channel Management We work with agency partners, but you are comfortable stepping in and executing when needed. Google Ads: Oversee Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests Meta Ads: Oversee Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS Email and SMS: Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention Affiliate and Influencer Marketing: Manage and track partners through platforms such as Impact, CJ, and Rakuten SEO: Oversee content strategy and technical improvements in partnership with developers Other Paid Channels: Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong Analytics and Optimization Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER Analyze full-funnel data and customer journeys to identify growth opportunities Collaboration and Execution Partner with creative teams to brief and review ads, landing pages, and lifecycle assets Coordinate product launches, promotions, and integrated campaigns Manage marketing budgets and ensure profitable scaling of spend

Requirements

• 7 or more years of marketing experience with direct, hands-on management of paid and owned channels
• Proven success managing Google Ads, Meta Ads, Email and SMS, Affiliate, and SEO programs
• Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms
• Strong communication and leadership skills with the ability to both strategize and execute
• Experience in a startup or high-growth DTC environment preferred

Preferred

• Experience in CBRN-related industries
• Prior military or law enforcement experience
• Familiarity with the Entrepreneurial Operating System (EOS)
• Willingness to travel up to 10 percent

Benefits

• Comprehensive health, dental, and vision insurance, with 75 percent of individual coverage paid by the company
• Optional life, hospital, critical illness, and accident insurance
• Generous paid time off and sick leave
• Seven paid holidays
• Employees based at our Cedar Park, Texas office also enjoy access to on-site amenities including a gym, private soundproof pods, sauna, ice plunge, red light therapy, a game room, a fully stocked break room, and fresh eggs from our on-site chicken farm.