Responsibilities

• Digital Campaign Strategy & Execution - Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement. - Create campaign calendars aligned with organizational priorities, health awareness months, and program launches. - Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings
• Traditional Marketing & Advertising - Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements. - Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion. - Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories. - Manage vendor relationships for printing, signage, and promotional merchandise. - Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve. - Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies. - Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
• Content Creation & Management - Write, edit, and publish content across social platforms, email newsletters, and website pages. - Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns. - Maintain a consistent brand voice and style across all digital channels.
• Social Media Management - Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels. - Develop strategies to increase followers, shares, and positive engagement. - Respond to comments, messages, and inquiries in a timely, professional manner.
• Analytics & Optimization - Track and report on key performance indicators (KPIs) for all campaigns. - Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI. - Conduct A/B testing to refine ad creative, messaging, and targeting.
• SEO & Website Support - Optimize web pages and blog posts for search engine visibility. - Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals. - Update landing pages and service information as needed.

Requirements

• - 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
• - Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
• - Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
• - Strong writing and editing skills for digital content.
• - Working knowledge of SEO best practices and Google Analytics.
• - Ability to interpret data and make data-driven marketing decisions.
• - Must be willing to work occasional evenings and weekends as needed.

Preferred

• - Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.

Benefits

• Time Off & Leave - 160 Hours of Paid Time Off (PTO) - 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment - 4 Paid Volunteer Hours per Month to support causes you care about - Bereavement Leave, including Fur Baby Bereavement Health & Wellness - 90% Employer-paid Employee-Only Medical Benefits - Flexible Spending Account (FSA) - Short-Term & Long-Term Disability | AD&D - Employee Assistance Program (EAP) Financial & Professional - 401(k) with Company Match - Monthly Stipend - Opportunities for professional development and internal growth Culture & Perks - Employee Discounts via Great Work Perks and Perks at Work - Quarterly In-Person Events