Director, Duvyzat HCP Marketing
Concord, MA (Hybrid)
Posted 14 hrs ago
Job Summary
Own and execute the HCP marketing strategy for DUVYZAT, leading a small team and shaping cross-channel programs, congress initiatives, and agency partnerships to drive HCP engagement and measurable business impact.
- Own and drive the HCP marketing strategy and lead a two-person team
- Direct omnichannel programs, congress planning, and agency governance
- Measure ROI with KPIs and adapt messaging from research insights
Job Description
Responsibilities
- Lead HCP marketing team in driving engagement and awareness of DUVYZAT on all aspects of and the creation, development, and execution of the HCP marketing strategy
- Develop the overall HCP marketing strategy, tactical plans and oversee execution
- Create and lead omnichannel strategy across personal, promotional medical education and non-personal engagement.
- Manage and mentor a team of two HCP marketers, driving capability development and business impact.
- Lead strategic congress planning, advisory boards and strategic HCP engagement initiatives.
- Direct market research studies and leverage learnings to refine key messaging and strategies
- Effectively navigate all MLR requirements pertaining to HCP Marketing.
- Translate customer insights into commercial strategy and measurable business impact.
- Establish KPIs, dashboards and ROI measurement to continuously optimize performance.
- Lead HCP product public relations
Requirements
- 7+ years of marketing experience Rare disease or neurological disorders preferred.
- 5+ years of experience marketing directly to HCPs
- Experience with people management preferred
- A proven track record of identifying, initiating, developing, and maintaining strategic business relationships with HCPs in a rare disease space.
- Ability to cultivate a working understanding of and effectively communicate the unique challenges and experiences of HCPs and their patients
- Proven ability to manage and coordinate agencies, partners, and vendors to achieve strategic business goals.
- Thorough knowledge of FDA requirements and regulations as they pertain to HCP engagement and pharmaceutical marketing initiatives.
- Outstanding communication skills and the ability to work cross-
- Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple priorities and stakeholders simultaneously.
- Ability to be in the Concord office, two times a week.
ITF Therapeutics
ITF Therapeutics is the US-based rare disease division of Italfarmaco S.p.A. Founded in 1938 in Milan, Italy, Italfarmaco is a private global pharmaceutical company that has led the successful development of many innovative therapeutic products approved for use by patients around the world. The company operates in more than 90 countries on five continents and continues to advance promising research to address unmet medical needs in a wide range of therapeutic areas. In January 2024, Italfarmaco launched ITF Therapeutics as a new division in the United States with a focus on the development and commercialization of products to treat rare diseases. Building on a legacy grounded in collaboration and innovation, ITF Therapeutics strives to partner with leaders from the US patient advocacy and treatment communities to ensure that our programs reflect and support their unique needs and goals. The establishment of ITF Therapeutics reflects Italfarmaco’s goal to build a world- class team of experts who share a passion to make a positive impact for rare disease communities.
Salaries
Posted range
$235K/yr – $255K/yr
Taken straight from the job posting.
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