Responsibilities

• Drive the full-funnel paid digital strategy across search, paid social, display, programmatic, affiliate, and emerging channels.
• Develop annual and quarterly channel plans tied to revenue, new customer acquisition, and retention goals.
• Own budget allocation, pacing, marketing spend effectiveness, and attribution across all paid channels.
• Build and maintain reporting infrastructure that gives leadership clear visibility into CAC, LTV, ROAS, blended MER, and channel contribution.
• Lead incrementality testing and media mix modeling to ensure spend decisions are grounded in real performance signals, not platform-reported attribution.
• Partner closely with Creative, Brand, and Merchandising teams to define seasonal and weekly campaign strategies, briefing internal and agency teams in the development of creative that reflects our brand voice, visual identity, and merchandising priorities while driving product sell-through.
• Champion the vision of building lasting, long-term consumer connections that create new demand while consistently meeting consumers across channels to capture demand.
• Lead and coach a lean internal retail marketing team.
• Manage the relationship and day-to-day execution strategy with Pendleton’s retail marketing agency of record.
• Ensure processes, handoffs, and expectations are clearly defined and healthy.

Requirements

• 8+ years in digital performance marketing, with at least 3 years in a leadership role.
• Direct experience managing sizable media budgets ($2M+) across paid search and paid social.
• Deep expertise in Meta Ads Manager, Google Ads, and major DSPs.
• Exceptional communicator with the ability to translate complex performance data into clear, actionable narratives for stakeholders and senior leadership.
• Analytically rigorous and decisive operator, with strong judgment in ambiguous environments and the ability to interpret data, evaluate trade-offs, and make confident investment decisions.
• Growth mindset with enthusiasm for continuous learning and process improvement.
• Proven team builder and people leader, with experience building, scaling, and developing high-performing in-house teams, grounded in clear expectations, accountability, and talent growth.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.