Assistant Director for Marketing & Communications, Division of Health Sciences
Tarleton State University
Stephenville, TX (On-site)
$59K/yr - $79K/yrIn-houseFull-timeSenior level7+ years exp.
8 hrs ago
Director of Division Marketing
Opelika, AL (Unknown)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 9 days ago
Job Summary
Own the division's product marketing strategy and GTM execution for the Euro division, leading cross-functional campaigns, market intelligence, and enablement to drive adoption and performance.
- Shape product roadmap alignment with market opportunities
- Lead GTM strategies and cross-functional launches
- Analyze market data and track KPIs to optimize positioning and campaigns
Job Description
Responsibilities
- Product Marketing Strategy & Leadership
- Collaborate with the Division Leader and Product Management to help shape the product roadmap, ensuring alignment with market opportunities and business goals.
- Support the product portfolio team by evaluating market trends, customer feedback, sales performance, and competitive positioning to ensure product marketing strategies remain relevant and responsive to the market.
- Go-to-Market Ownership
- Develop and lead comprehensive go-to-market (GTM) strategies for new product introductions and major product updates.
- Coordinate launch activities across cross-functional teams, including Sales, Engineering, Brand Marketing, and eCommerce.
- Define and execute lifecycle marketing plans to drive product adoption, customer engagement, and long-term performance.
- Positioning, Messaging & Enablement
- Craft compelling product positioning, value propositions, and messaging frameworks for target customer segments.
- Oversee the development of product-related content, including sales enablement tools, digital assets, videos, installation guides, and email campaigns.
Requirements
- Bachelor's degree in marketing, Business, or related field; MBA preferred.
- 8+ years of product marketing experience, ideally in the automotive aftermarket, performance products, or technical consumer goods.
- Demonstrated success in leading product strategy and launching high-impact marketing initiatives.
- Strong understanding of motorsports and powersports enthusiasts, automotive performance market, trends, and buyer personas.
- Strategic thinker with the ability to execute with excellence and speed.
- Excellent communication and leadership skills, with a track record of cross-functional collaboration.
- Data-driven mindset with fluency in analytics tools and performance tracking.
- Experience in Performance Media marketing in required
Preferred
- MBA preferred
- Experience with platforms like HubSpot, Shopify, Google Analytics, and PIM/ERP systems a plus.
Benefits
- Competitive medical, dental, and vision coverage
- 401(k) with company match
- Access to Financial Advisors
- Paid time off and 9 paid holidays
- Education Assistance program
- Company-paid life and short-term disability insurance
- Employee discounts on Holley products, events, and partnerships
- Employee Assistance Program (EAP)
Marketing Team
Marketing Roles Posted (Last 30 Days)
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