Responsibilities

• Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation.
• Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships.
• Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner.
• Drive AI adoption and agentic transformation across marketing and creative workflows.
• Standardize data, taxonomy, permissions, and access governance across all tools and systems.
• Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel’s martech ecosystem.
• Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption.
• Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams.

Requirements

• 10–15+ years of experience in martech product management, digital transformation/ operations, or marketing systems leadership.
• Deep understanding of the macro martech landscape, relational data systems, and AI-driven automation.
• Familiarity with agile and lean methodologies and comfort working in no-code or light-code environments.
• Proven ability to translate complex technical systems into simple, business-impact narratives.
• Strong vendor-management and negotiation skills across multiple enterprise platforms.
• Bachelor’s degree required; master’s preferred.

Preferred

Benefits