Director, Digital Strategy, Communications

Responsibilities

• Conceive, design, and implement integrated multi-channel digital advocacy campaigns across web, social media, paid media, email, and SMS
• Develop and implement Vera’s strategy for public engagement through digital tactics, channels, and tools, to support Vera’s broader public engagement and communications goals, including development and measurement of benchmarks, objectives, and key results
• Lead planning and strategy for digital campaigns and content, including, but not limited to: coordinating team resources, interfacing with program teams, and engaging with external partners to advance Vera’s programmatic objectives
• Effectively coordinate digital campaign strategy and execution within the Communications department and with the Advocacy & Partnerships and Vera Action teams
• Translate Vera’s work into compelling, accessible digital content and advocacy actions
• Track KPIs, analyze campaign performance, and manage digital dashboards to optimize real-time engagement
• Oversee Vera’s social media strategy, tools, and processes for effective engagement through social media, and development of KPIs
• Create, maintain, and expand messaging to reach and engage target audiences
• Coordinate breaking news and rapid response for digital channels
• Oversee Vera’s website engagement strategy, including managing relationships with external vendors overseeing website strategist and developers

Requirements

• Advanced degree and 10+ years of relevant experiences. In lieu of degree requirement, applicable work or life experience may be considered
• 10+ years of experience leading digital advocacy and campaigns
• Knowledge, Skills, & Abilities you'll bring:
• Required Knowledge, Skills & Abilities:
• - Strong digital storytelling and editing skills
• - Fluency with digital advocacy tools including Meta, YouTube, TikTok, Quorum, and Google Analytics
• - Proficiency with Microsoft Office Suite
• - Fluency with web content management tools and social media management tools
• - Proficiency with Raiser’s Edge
• - Fluency with digital creative and design tools, including web design, UX, and other visual design applications

Preferred

• Advanced degree and 10+ years of relevant experiences. In lieu of degree requirement, applicable work or life experience may be considered
• 10+ years of experience leading digital advocacy and campaigns
• Knowledge, Skills & Abilities: Strong digital storytelling and editing skills
• Fluency with digital advocacy tools including Meta, YouTube, TikTok, Quorum, and Google Analytics
• Proficiency with Microsoft Office Suite
• Fluency with web content management tools and social media management tools
• Proficiency with Raiser’s Edge
• Fluency with digital creative and design tools, including web design, UX, and other visual design applications
• Familiarity with video production and editing, both process and content
• Technical knowledge: Microsoft Office Suite, Raiser’s Edge and Engaging Networks, Adobe Creative Cloud

Benefits

• The compensation range for this position is $140,000 - $150,000 .
• Actual salaries will vary depending on factors including but not limited to experience and performance.
• The salary range listed is just one component of Vera Institute’s total compensation package for employees.
• As an employer of choice in our field, supporting Vera staff - both personally and professionally - is a priority.
• To do this, we invest in the well-being of our staff through other rewards including merit pay, generous paid time off, a comprehensive health insurance plan, student loan repayment benefits, professional development training opportunities and up to $2,000 annual for education costs and fees relevant to Vera work, employer-funded retirement plan, and flexible time.
• To learn more about Vera’s benefits offerings, click here.