Responsibilities

• Define and own the strategy and roadmap for digital promotions, loyalty, and value-add programs across web and mobile experiences.
• Identify and prioritize the highest-impact opportunities to drive digital adoption, repeat purchasing, and customer lifetime value.
• Translate business objectives into program requirements, success metrics, and execution plans.
• Develop and execute comprehensive go-to-market strategy for Heritage Integration partner services, coordinating launch phases & activities to capitalize on exposure and drive measurable adoption
• Lead digital promotions strategy, including supplier & internally funded targeted offers, bundles, and incentives.
• Partner with Digital, Sales, and Marketing to ensure promotions align with commercial priorities and customer needs.
• Ensure promotions are executed consistently across digital touchpoints and supported by clear communication plan and proper measurement and reporting.
• Partner with business to design and evolve loyalty programs tailored to professional contractors, balancing simplicity, value, and scalability.
• Drive engagement and retention through rewards, tiers, benefits, and digital-first incentives.
• Monitor performance and optimize loyalty mechanics based on customer behavior and outcomes.
• Ensure all digital programs enhance the customer experience and fit seamlessly into contractors buying workflows.

Requirements

• 8-10 years of experience in digital operations, digital marketing, loyalty, CRM or ecommerce operations management, with 5+ years owning multi-partner initiatives at enterprise scale.
• Proven experience owning strategy and execution of digital promotions, loyalty programs, or customer engagement programs.
• Demonstrated success driving adoption, retention, and customer lifetime value through digital initiatives
• Experience working with integration partners, APIs, or ERP/CRM-connected ecommerce systems.
• Experience leading cross‑functional teams across Marketing, Product, Engineering, Sales, and Analytics.
• Strong strategic thinking with the ability to translate business goals into program roadmaps, KPIs, and execution plans.
• Strong analytical skills, including comfort with KPI setting, performance analysis, and test‑and‑learn approaches.
• Strong communication skills, able to articulate program value, tradeoffs, and ROI to both technical and non‑technical audiences.
• Understanding of digital analytics tools (e.g., Google Analytics, Adobe, or similar).
• Familiarity with CRM systems, loyalty platforms, and promotion management tools.
• Ability to operate cross-functionally, influence stakeholders, and lead complex technical initiatives.

Preferred

• Proven success driving B2B or pro-contractor adoption for e-commerce, marketplace, referral, or loyalty platforms.
• Executive-level communication skills; you influence C-suite leaders and Fortune 50 partners with clear, data-backed reasoning.
• Strong command of P&L levers; size markets, model ROI, and translate insights into action.
• Experience managing budgets, forecasting program impact, and partnering with Finance on fiscal planning.
• A track record of orchestrating cross-functional teams under tight timelines.
• Experience in building-products distribution, home-improvement retail, or adjacent industries is a plus.

Benefits

• Benefits
• Competitive salaries for all team members paid weekly
• 401(k) Retirement Plan with company matching
• Employee Stock Purchase Plan
• Paid Vacation, Sick Time, Volunteer Day, Holidays, Birthday, and Floating Holidays
• Paid Parental Leave, Adoption Assistance Program
• Medical, Dental and Vision Benefits
• Flexible and Dependent Care Spending Accounts
• Company paid Life insurance and Short-Term Disability
• Additional Life Insurance and Long-Term Disability also offered
• Mental, Physical and Emotional Well-Being Programs for Employees and Families
• Wellness Program and Safety Program with Bonuses for our Drivers