Responsibilities

• Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscients growth trajectory.
• Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of AI search and SEO.
• Oversee budget planning, resource allocation, and performance forecasting for the department.
• Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks.
• Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation.
• Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain quality as the department grows.
• Conduct performance reviews and develop professional growth plans for your team members.
• Lead client consulting calls, acting as the subject matter expert on PR strategy and its impact on organic growth.
• Partner with CMOs and Marketing Directors to define goals and solve complex strategic challenges.
• Define and monitor KPIs to ensure client satisfaction and long-term retention.

Requirements

• 7+ years of experience in Digital PR, with at least 3+ years in a senior leadership or Director-level role within an agency environment.
• Proven results delivering high-impact campaigns for B2B or SaaS brands.
• Executive presence: comfortable working with C-suite executives and can communicate complex strategies with clarity and authority.
• Decision maker: bias toward action. You make great decisions quickly, knowing you can iterate and improve as you scale.
• Adaptable: thrive in the gray area of a growing agency. You are agile and don\'t need a rigid manual to get things done.
• Tech savvy: proficient with BuzzStream, Cision, Ahrefs, and emerging AI tools.

Benefits

• Health: 90% coverage for medical, dental, and vision (US).
• 401k: 100% match on the first 3%; 50% match on the next 2%.
• Profit Sharing: Participate in quarterly profit sharing after 1 year.
• Unlimited PTO: We recommend a minimum of 14 days off per year.
• Development: $2,000 annual L&D stipend and a "Free Books" program.