Director of Digital News & Audience – New Jersey 101.5

Responsibilities

• Leading digital news and content strategy for New Jersey 101.5 , helping identify, develop, and execute compelling original and breaking-news coverage across platforms
• Creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels
• Partnering with journalists, on-air personalities, producers, and creators to turn strong ideas and existing content into platform-specific digital experiences
• Elevating our social and video storytelling, including platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms
• Coaching and collaborating with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices
• Using audience and content analytics to understand performance, identify opportunities, test new ideas, and make data-informed editorial decisions
• Expanding content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels
• Supporting day-to-day news priorities and coordination while balancing breaking news, daily content production, and longer-term audience-growth initiatives
• Serving as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities
• Exploring new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards and human judgment

Requirements

• 5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
• A proven track record of creating digital content that earns and grows an audience
• Exceptional writing, editing, story-framing, and headline-writing skills
• Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
• Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices
• Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
• Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others
• Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
• Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
• Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators

Benefits

• Competitive salary + bonus program
• 3 weeks PTO + 9 paid holidays
• Medical, Dental, Vision, and Pet Insurance
• 401(k) Retirement Plan
• Company-provided laptop
• Casual, high-energy work environment
• Opportunities for upward mobility within a growing media organization
• Company discounts
• Volunteer Time Off—give back to your community
• And much more…