Responsibilities

• Refine, enforce, propose, and launch new processes supporting quality and precision in campaign execution, and optimization techniques, strategies, and order of operations
• Develop best in class tactical plans for new and existing clients that allow campaigns to be built using industry best practices
• Train and upskill the teams on maximizing the effectiveness of programmatic buying platforms including DSP’s and SSP’s such as DV360, The Trade Desk, Amazon DSP, Pubmatic, Magnite, etc.
• Refine, enforce, propose, and launch new processes supporting quality and precision in campaign execution, and new optimization techniques, strategies, and order of operations
• Develop best in class tactical plans for new and existing clients that allow campaigns to be built using industry best practices
• Train and upskill the teams on maximizing the effectiveness of Social Media buying platforms such as Meta, Reddit, Tik Tok, Snapchat, etc.
• Understands how “upper funnel” tactics contribute to real business outcomes and stays current on latest technologies/methodologies.
• Design activations that work in tandem with lower funnel campaigns, while fostering a highly collaborative cross-functional environment.
• Collaborate with Analytics, Integrated Planning, and Account teams on best opportunities to showcase and prove out how an omni-channel campaign produces a unified result.
• Train downstream teams and foster a spirit of continued professional development in this area.

Requirements

• EDUCATION – Bachelor’s or Advanced degree in Communications, Public Relations, Marketing or a related field (or commensurate experience)
• EXPERIENCE – 7+ years of experience in digital marketing, advertising, or media field including:
• - 5+ years of leadership / supervisor experience
• - Agency experience
• - Significant experience with digital media campaign activation, including stewardship of budgets of over $1M
• - Experience with strategic tactical planning
• - Experience in highly regulated industries preferred, such as Pharmaceuticals, Financial Services, Medical Insurance, Housing, Employment, Credit, or Political campaigns
• - Experience with AdTech tools such Floodlights, Campaign Manager, Brand Safety, Google Analytics, Sprinklr, etc.
• - Excellent verbal, written, and presenting skills
• CORE COMPETENCIES