Responsibilities

• Digital Growth & Patient Acquisition
• Develop and execute digital marketing strategies that drive new patient acquisition and appointment conversions.
• Own performance across paid search, paid social, display, SEO and GEO, video, and emerging digital channels.
• Establish KPIs, attribution models, and reporting frameworks to optimize marketing effectiveness and ROI.
• Partner cross-functionally with operations, data analytics, and contact center to support growth objectives.
• Continuously test, analyze, and optimize campaigns, audience targeting, landing pages, and conversion paths.
• Website Strategy & Digital Experience
• Lead website strategy, UX, development, governance, and conversion optimization efforts.
• Manage website roadmap, CMS platforms, and digital experience enhancements across desktop and mobile.
• Partner with internal teams and external agencies to deliver best-in-class digital experiences.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of progressive digital marketing experience, including team leadership.
• Demonstrated success driving customer or patient acquisition through digital channels.
• Deep expertise in paid media, website optimization, SEO, marketing analytics, and conversion rate optimization.
• Experience managing website strategy, development initiatives, and digital roadmaps.
• Strong knowledge of CRM, marketing automation, and customer engagement strategies.
• Demonstrated success managing agencies and cross-functional stakeholders.
• Excellent analytical, project management, and communication skills.

Preferred

• Healthcare, dental, medical, consumer health, or multi-location service industry experience.
• Knowledge of HIPAA and healthcare marketing compliance requirements.
• Experience with enterprise CMS platforms, Google Analytics, Google Tag Manager, SEO platforms, and digital marketing technologies.
• Experience leading digital transformation and customer experience initiatives.

Benefits

• Benefits are determined by employment status/hours worked and include paid time off (“PTO”), health, dental, vision, health savings account, telemedicine, flexible spending accounts, life insurance, disability insurance, employee discount programs, pet insurance, and a 401k plan.